Thighlander, I think you and I have been reading similar things and doing similar research. Portrayed white women, and men and women of color. (Although, a quick Google search shows most of these body positivity models to be black, of course.) BARF! They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. Youd be wrong, of course. factswhich the left say is RACISM and they hate facts: Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. We will never be rid of it. For some, it is a crutch. Fake green and inclusion narratives? My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. You can search our content library for case studies, research, industry insights, and more. To be honest, I feel more badly for any black people watching this crap. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? Of course posters, marketing, etc would be mostly white if the country was mostly white. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. Unfortunately, it will probably take a violent upheaval to reverse everything. 4. Im glad you found some catharsis in this blog post and in the reader comments. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. To a black person, diversity means adding black people. Ive seen plenty of representation of women in hijab, though. But true. Thanks, Kinchan. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. 5. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. They are governors or lieutenant governors. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. Ive always thought that rule number 1 in marketing is to know your audience. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Maybe thats the case with Gain laundry detergent? Not like I am an advocate for blonde men or anything but more just an observation. That was . Me, I think Ive just hit a personal milestone. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Men, know that most women do not like this, especially Christian women. As you can see, you are hardly alone. It makes my skin crawl. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Rob, you have started a firestorm with this subject. . (Theyre 12% of the population, remember.). Even more so with people of color!! Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. But nothing will change the culture until it happens from within. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Tokenism is real. Well, Robert, I think youre exactly right. I havent had a commercial audition in months. Its a good question, Bill. These cookies allow us to improve the sites functionality by tracking usage on this website. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez Look from within. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit.
The advertising world has long lagged in diversity, but some agencies This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Thats short for a leading man. That is how I deal. Thanks for your comment! Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. Everyone knows that representation is important. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. They need to work with the police and clean up their own communities. It explains how ever since the post WW2 era our society has been led down this destructive path. They dont care about anyone else. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. How dumb do they think the 70% of us are that make up America? It is actually quite embarrassing. You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. Motivational Values can be described and measured as positive or negative as at least five internalized values. If I had a DVR, I would tape the shows and fast forward right through them. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Being Educated as much as possible. Generation to generation. Make sure your voice is heard. What happened to the concept of target market? I hope that we can stop going down this road before its too late. He may be referring to an ordinance passed by politicians in San Francisco that allows shoplifters to steal up to a thousand dollars worth of merchandise (I think thats the amount) without being arrested. . So much for fairness and tolerance, yes? If everyone sits around complaining but not taking any action they and their agenda win. Anti racism is still racism. 1. A voice of reason on the net? https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. . I havent noticed, but Ill be sure to listen for it now. Married to blonde white models. Many years in fact. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. And who are they? . Its because Europeans do not operate advertising agencies or movie studios. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. How dare you come after my little children like that? Not one white male in the signage. https://en.wikipedia.org/wiki/Father Ever since George Floyd, it seems that forced diversity has really gotten out of hand. This is a horrible world we live in. If you note the 30 posters on the walls, there is one white, straight male. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Good for you, Brad.
Ethnic Diversity In Advertising Is At All-Time High - HuffPost UK We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. That might seem to make sense but do you know a lot of really poor Asian people in America? And I dare say that all but one or two comments have been from people who agree with the premise of the post boiled down simply, that blacks are conspicuously overrepresented in U.S. television commercials at the expense of other racial groups, and that todays advertisers are duplicitous asshats whose anti-white and anti-white male agendas are driven by propaganda either their own programming, or a desire to program others. I agree that we need to tell the advertisers what we want by not purchasing their items or services. 20 years from now, maybe it will be down to 30% white male. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Have you seen Zucks Avatar? Thats a hefty payload of Truth you just dropped, Kris. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Its absurd especially given the lack of Asian American representation. Just sick of all the whining. I read that 3.9% of the US population intermarry. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I hate to say, but I think it truly fuels the fire for even more racism.
In advertising, as in culture, the US still struggles with diversity Are Modern Ways Of Introducing Diversity Forced? Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. I think we need a diversity team to fix these glaring problems, stat. White men are portrayed as imbeciles, weak, and foolish. Who built this country? I am not the only person noticing all this. Would love to hear from others about this. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Certainly, hockey is expensive. About 20 minutes worth of commercials where white people are degraded. Thats why Im voting for the D. Thats the political mentality of so many of us. Yep I am surprised that was not mentioned in the article. Also almost never see Asians either. Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. I dont know about you, but I have no albatross around my neck. Hardly. Are they hoping they can influence black families to behave like white families? Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Glad you found us, Kristen. Its a combination of pandering toward certain races and genders . As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. Im a white senior male and a retired electrical engineer. Remember that the Asians were brought here as slaves to work on the railroads. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. All told, falsely advertising diversity ends up supporting racism. Yet, pay attention to major retailers. There are WAY TOO MANY FOLK EARNING their LIVINGS! I think that job is pretty secure. Most blacks and whites dont think its okay. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Do it. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. Sorry, but the black guy in the star wars wasn't such a good actor. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. I guess if you can have fake news why not fake commercials. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. not what we are seeing on TV. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. Thank you. We all are being subjected to a new society. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. LGBQT. The other problem is that all of these ads showing black people arent really representative of black people at all.
Let's talk about forced diversity in TV commercials According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". As is Jardiance Ron. Hes whiter than just about any white person you know. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials.