endstream endobj 495 0 obj <. They knew that they werent being led down another road, that they were hearing things unfiltered. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. 3 Step Guide for Assistance. Resident/Non-Resident, Trainer Program, etc. Public Information Officer (PIO) - Emergency Management Institute Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Brian Hyer: We had all kinds of questions. The word zombie comes from Haitian and New Orleans voodoo origins. The best approach is to meet with school officials early to determine when your program best fits their schedule. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). I would urge you to be careful whenever you travel, Smith said. For example, you can post videos, use social networking sites, and/or create a blog. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Proactivity occurs during A. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. You can find the complete list of courses in the Spanish language course list. Time will also impact the shelf-life of your campaign. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Coordinate information being distributed to ensure consistency with other agencies messages. For highly visible or controversial matters, it might be best to have a leader in the organization speak. .. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) An important part of your role as a PIO is to communicate with your community before something happens. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Chris Mrela wrote a dynamite report on this a couple of years ago. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Evaluation is crucial for judging the effectiveness of a public awareness campaign. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. People use technology to tell others that they are okay. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. This is a release that you post online. Public information is a vital function in disaster operations that . Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. %%EOF A defining characteristic of wiki technology is the ease with which pages can be created and updated. Many different social media monitoring tools are available. Admissions Fax: (301) 447-1658, Independent Study Program Your organization may have other format preferences, such as single-spaced and one-page only. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. The media area is a place where media congregate to help enhance the flow of information. This lesson presents information on how to effectively communicate with the media and the whole community. Emergency Manager jobs 33,535 open jobs Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Final Exam for: IS-29.a: Public Information Officer. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. A micro-blog is a type of blog where the message is shorter. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Emergency Management Institute Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. 1. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Consider your resources and your role in ICS. The Mayors Office developed an outreach campaign known as Red Stick Ready. Once you have identified your goal, write it down! (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Determines what the public needs to know. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. 0. Describe how to manage the news media at the scene of an incident. Work to keep them out of danger as you would any member of the public. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Describe the role of the PIO in an emergency. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Manages resources including supplies, personnel, and equipment. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. This includes: More information on learning about the whole community is presented in Lesson 4. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Now that you have some tips for better writing, lets look at how to write a news release. What do you want people to know or do after hearing your message? Take a zombie apocalypse for example. (Correct), The report was written by the officer. Functions of the Public Information Officer - emilms.fema.gov B. an important part of the PIOs job. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Each time this test is loaded, you will receive a unique set of questions and answers. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Allows access to one media representative from television, radio, print, and Internet to a restricted area. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. D. is only useful on television infomercials. Do you follow through? An important part of the PIOs relationship with the media is knowing what they want. Holding the session indoors, if possible. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. 0 The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) C. will transfer to a planning position if no media covers an incident. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Select it carefully and choose your background wisely. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. University of California, Merced hiring Public Information Officer Blogs are a good tool to use to communicate with your audience. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. These people are your target audience. This awareness-level training is suitable for new PIOs. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . . This course can provide a basic understanding of the PIO function for those new to the position. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Campaigns that combine a mix of media are more likely to be effective in influencing people. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. what is role of public information officer in fema? Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Were people prepared for previous incidents? The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. C. Monitors costs related to the incident, and provides . B. describes a writing technique applied to social media content. Responds to the media while respecting restrictions on the release of sensitive information. 95% B. Watching the background. Its not complicated; its very easy for them, which makes for better reporting. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Show emotion as appropriate, but dont use big gestures. endstream endobj startxref Switchboard: (301) 447-1000 Describe how to develop and execute a public awareness campaign. The latest information on activities, events, and resources. Demonstrating an understanding of media needs and operations. Describe traditional media available for communication. Promote government programs and activities B. Is the conduit for information to internal and external stakeholders. A well-executed interview will likely not A. advance leaderships goals. More than 70% of the illnesses, hospitalizations and deaths are guys. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? As a PIO, your target audiences include . You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. B. is not bound by public record laws. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. How knowledgeable is the audience on this topic? Campaign topics can range from recruiting volunteers to fire safety. In other words, express parallel ideas in parallel grammatical forms. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Always connect with the Incident Commander before making any statement to the media. Construct and deliver an appropriate crisis and emergency risk message. Using acronyms in news releases may:A. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. There are also professional social networking sites with sections for jobs. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Click on a program for additional information. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. They can be seasonallike hurricane preparedness week. Selects the right tools for the messages. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Check with them to see if the location selected for a media area will allow them to accomplish this connection. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect.
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